Entering New Markets: Holly Construction Realigns Its Digital Strategy With WSI
A change in growth priorities can quickly expose where digital marketing no longer reflects the direction of the business. Holly Construction worked with WSI to realign its website, SEO, content, local visibility, and tracking around a move into education and government projects. First-time callers increased 106%, while organic sessions grew 76% during the repositioning period. A strong marketing partnership adapts with the business and measures whether the new direction is reaching the right audience.




